Shrinkflation is costing families more money than ever. Discover how big brands quietly reduce product sizes without lowering prices – and why SNOAP refuses to play that game.
What Is Shrinkflation and Why It Matters
You pop into the supermarket for your weekly shop — shampoo, cereal, crisps, maybe a bottle of hand wash for the kitchen. You’ve bought the same brands for years, so you don’t think twice. But later, unpacking at home, something feels off. The shampoo bottle looks smaller, your crisps bag feels half-empty, and that “family-size” cereal box seems to vanish in days.
You’re not imagining it. You’ve just been hit by shrinkflation — one of the sneakiest tricks in retail. It’s when big brands quietly reduce the size or quantity of their products while keeping prices the same (or sometimes even raising them). From beauty to groceries, these tiny reductions add up to big losses for households.
At SNOAP, we believe in honesty, transparency, and real value — no tricks, no shrinkage, and no single-use plastic. One SNOAP bar replaces ten bottles of liquid product, lasts longer, saves money, and is better for your skin and the planet.
Shrinkflation Examples You’ve Probably Noticed
Shrinkflation isn’t new, but it’s never been this widespread. Across supermarkets and high streets, brands are quietly shrinking their products — hoping you won’t spot the difference. The price tag looks the same, but what’s inside has changed.
Here are some of the biggest examples of shrinkflation in the UK:
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Head & Shoulders Shampoo: used to be 500ml, now 450ml — same design, less product.
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Dove Soap Bars: down from 113g to 100g.
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Lenor Fabric Conditioner: reduced from 33 washes to 22, but the price increased.
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Cadbury Dairy Milk: family bars shrunk by around 10% but still cost the same.
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Walkers Crisps: more air, fewer crisps — and most shoppers haven’t even noticed.
It’s a perfect example of getting less for your money.
Why Do Big Brands Shrink Their Products?
The reason is simple: profit.
Rising manufacturing and ingredient costs mean big corporations face a choice — increase prices and risk backlash, or reduce quantity and hope customers won’t notice.
Shrinkflation is a clever (and legal) illusion. It keeps packaging sizes and prices familiar while the actual contents quietly decrease. For families juggling the cost-of-living crisis, it’s deeply unfair — and it’s one reason more people are turning to eco friendly soap and sustainable alternatives that offer genuine value.
SNOAP: The Honest, Single-Use Plastic-Free Alternative
At SNOAP, we refuse to cut corners.
Our bars offer real value and long-term savings — no dilution, no deception, and absolutely no shrinkflation.
💧 One bar = 10 bottles of liquid product
🌿 Vegan*, cruelty-free, and eco friendly soap
🚫 Single-use plastic free shampoo, body and pet care
💚 Save money sustainably with refillable options
🏡 Made in the UK for quality and integrity
We don’t add water to bulk things up — our products are concentrated and designed to last, meaning you buy less often, save more money, and create far less waste.
* apart from our Nourishing and GOAT Milk bars.
How to Beat Shrinkflation at Home
Want to fight back? Here’s how:
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Check the small print – always compare weight or volume, not just price.
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Look for concentrated products – less water means more value.
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Buy from transparent brands – those who list full ingredients and quantities clearly.
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Choose sustainable alternatives – eco friendly soap and single-use plastic free shampoo save both money and the planet.
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Support small businesses – ethical brands like SNOAP reinvest in community and sustainability, not profit margins.
Why SNOAP Stands Out
Unlike the big brands, SNOAP is built on transparency and trust. Every SNOAP product delivers on its promise — long-lasting, plastic-free, and gentle for every skin and hair type.
✨ Sampler & Discovery Sets let you try our best-selling hand, hair and body care.
🎁 Gorgeous Gift Boxes are the perfect sustainable treat.
🚚 Enjoy Free Shipping over £30.
💚 Bundle & Save or Subscribe & Save for the best value.
When we say “1 bar = 10 bottles,” we mean it — and our customers prove it:
"I love everything about this soap kit with a dispenser that grinds the soap ,great for using in the shower and no more dropped soap , it lathers up so nicely with just a small amount , the small units are so good for the bathroom sink and the larger one for the kitchen sink meaning i still have a small one for holidays or nights away. I know i'll be buying more soap from SNOAP really soon". - Coleen Codona Nov 2025
Award-Winning, Sustainable, and Proudly Honest
🐉 Offered investment by all 5 Dragons on Dragons' Den - accepted investment from Deborah Meaden and Peter Jones - see us in the Den here
🏆 Green Business of the Year 2024 – Torfaen & Monmouthshire Business Awards
🏆 Theo Paphitis Small Business Sunday Winner
🏆 Sustainable Business Award 2024 – Business Elite Awards
🏆 Highly Commended for Innovation – Business Growth Awards
🏆 Shortlisted – British Business Awards & Enterprise Vision Awards
We’re proud to lead by example.
Because at SNOAP, we’ll never shrink your soap — or your trust.
💚 Get Yours Today
Join thousands who’ve made the switch to sustainable, honest, non-shrinking soap.
🧼 Try the SNOAP Sampler Set
🎁 Treat someone to a Gorgeous Gift Box
🚚 Free shipping over £30
✨ Bundle & Save or Subscribe & Save for lasting value
