This World Psoriasis Day, we’re shining a light on a condition that affects more than 125 million people worldwide — and why being kind to your skin is one of the most powerful steps you can take.
💧 What Is Psoriasis?
Psoriasis is a chronic skin condition that speeds up the life cycle of skin cells. Instead of shedding gradually, new cells build up rapidly on the surface, causing dry, scaly, itchy, and inflamed patches.
It’s not contagious, but it can be incredibly uncomfortable — and emotionally exhausting for those who live with it.
Many people reach for creams, gels, or medicated washes to find relief, but what they often don’t realise is that stripping the skin can actually make things worse.
🔄 The Vicious Cycle of Stripping Creams and Washes
Most liquid washes and many “treatment creams” contain synthetic detergents — similar to what’s found in washing-up liquid. These detergents remove oil and dirt, but they also strip away the skin’s natural protective barrier.
When that barrier is damaged, your body tries to repair it by producing more skin cells — exactly what psoriasis is already doing in overdrive.
The result? A never-ending cycle of dryness, irritation, and overproduction.
🌿 How SNOAP Helps Break the Cycle
True soap, like SNOAP, is made through a natural process called saponification — where plant-based oils and an alkali combine to form soap and glycerin.
This process naturally produces two essential elements:
🧼 A Cleansing Element — that gently binds to dirt, bacteria, and excess oils so they can be safely rinsed away.
💧 A Nourishing Element (Glycerin) — a humectant that draws moisture from the air, helping the skin stay hydrated and balanced.
Unlike liquid hand washes, shower gels, or shampoos — which only contain the stripping element — SNOAP’s solid soaps and shampoos contain both. That means they cleanse without damaging, leaving skin soft, protected, and nourished.
💚 Real Results from Our SNOAPYs
We’ve heard from many in our SNOAPY community who live with psoriasis — and their results have been remarkable.
“I’ve had psoriasis for years and tried everything. After switching to SNOAP, my skin feels calmer, and I haven’t had a flare-up in months.”
“My scalp psoriasis has completely settled since using the shampoo bar. I didn’t realise how much my old products were aggravating it.”
“Within a week, the redness and itching reduced dramatically. My skin finally feels comfortable again.”
While SNOAP isn’t a medical treatment, it’s a natural, nourishing alternative that supports your skin’s ability to stay healthy — rather than fighting against it.
🌸 A Gentle Reminder This Psoriasis Awareness Day
Psoriasis can be tough to live with, but relief often starts with the basics: what you put on your skin every day.
By washing with a true soap that supports your skin barrier instead of stripping it, you’re giving your skin the chance to find balance again.
💚 Kind to your skin. Kind to your mind. Kind to the planet.
👉 Discover SNOAP’s gentle, nourishing soaps →
