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I checked what's in liquid hand soap. I won't be buying it again. | SNOAP
Founder's note

"I checked what's actually in liquid hand soap. I won't be buying it again."

SNOAP refillable dispenser underwater. All 5 Dragons wanted in. Save £15. Cut single-use plastic.

During lockdown in 2020, I started reading the labels on every bottle in our home. At least 80% of liquid hand soap is just water. The rest is mostly synthetic detergents that strip the natural oils from your skin while they clean. We were paying £2-3 a bottle for what was, essentially, water in a single-use plastic bottle. That gets thrown away within weeks.

★★★★★ Loved by Dragons' Den viewers
✓ Single-use plastic free
🧼 Suitable for hands, hair, and body
🇬🇧 Originated in the UK
SNOAP refillable dispenser, soap bars and travel dispensers in water
The Dragons' Den Bundle £49.99 Save £15 today. Replaces 20 single-use plastic bottles. Free UK shipping.
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As featured in

In 2019, 1.8 billion single-use plastic bottles were discarded from domestic hand, hair and body washing in the UK. Most of the pump heads can't even be recycled. So I spent two and a half years inventing the alternative.

We're shipping water around the globe in single-use plastic bottles. It's a strange thing to do, when you stop and think about it.

Lisa Hicks Founder of SNOAP

SNOAP has so many reasons to be a great investment opportunity. It's good for the purse (the solid bar soap is much much more economic than liquid soap) and it's much better for the planet… no more transporting water around unnecessarily.

Deborah Meaden Dragons' Den investor
The Solution

SNOAP is solid soap, made simple.

SNOAP is a refillable dispenser that takes a solid soap bar and grates it into a soft powder as you wash. Same convenience as a pump bottle. None of the single-use plastic, none of the water filler. The bars are made with nourishing natural ingredients (e.g. shea butter, buttermilk, coconut oils) that clean and naturally moisturise with every wash. Dermatologically tested.

Two SNOAP bars give you around 2,000 hand washes. That's the equivalent of 20 single-use plastic bottles of liquid soap. When the bars run out (months later, depending on your household), you drop in a refill. The dispenser stays. The single-use plastic bottles never come back.

SNOAP vs. Liquid Soap

Same convenience. Better in every way that matters.

SNOAP
Liquid Hand Soap
Annual cost (hand soap, avg household)
~£15
~£75
Single-use plastic
None
24 bottles/yr
Water content
0%
80%+
Made with
Nourishing natural ingredients (e.g. shea butter, buttermilk, coconut oils)
Synthetic detergents
On your skin
Naturally nourishing & dermatologically tested
Often strips & irritates
Convenience
Twist-top dispenser
Pump-style dispenser

The average UK household wastes £150+ a year on liquid hand, hair and body wash. SNOAP replaces it.

As seen on

All five Dragons wanted in. We chose the best two.

When SNOAP went on Dragons' Den in 2025, all five Dragons wanted in. After the negotiation, we chose the best two: Deborah Meaden and Peter Jones came in for a joint stake.

5/5
Dragons wanted in
1,200
Orders by midday after the show aired
16,000
Customer messages in 24 hours
5M+
Views of our Dragons' Den clip

I can genuinely say all of those things. It's better for your purse, it's better for people, and it's better for the planet.

DM
Deborah Meaden
Investor on BBC's Dragons' Den
And our customers agree

"My hands have never felt better."

★★★★★

Easy to install and load with shampoo (or soap) bars after following YouTube video. It works well, is very practical and looks great. It has become a regular talking point.

Craig Wells
✓ Verified buyer
★★★★★

I find liquid soaps irritating, literally, they irritate my skin, and the pump dispensers are messy. I really like the SNOAP dispenser. No mess, no fuss, just the right amount of non-irritating soap in a quarter turn. I've only had mine a few days, and I can already tell that it is going to save me money, and help the environment. I wash my hands about 20 times per day. I have three dogs and one cat, so frequent hand-washing is a must. I look forward to using SNOAP soaps for many years to come!

Maria O'Connor
✓ Verified buyer
★★★★★

I love this gadget! You need the tiniest amount of grated soap to wash hands. I bought a couple of extra travel dispensers to go in my sports bag. No more scruffy little soap scraps.

Bridget Bennett
✓ Verified buyer
80%
of customers reorder
Based on Shopify customer data.
Switch & Save

Stop wasting £150+ a year on water in bottles.

The average UK household (2.4 people) goes through 67 bottles a year of hand, hair and body wash. That's 28 bottles per person, and the bottles are 80%+ water. A SNOAP bundle covers it with just 7 soap bars per year for the whole household (about 2-3 bars per person).

67 bottles
Hand, hair & body wash, per household per year
=
7 SNOAP bars
Lasts the same time
Personal savings calculator
How many people in your household?
2 people
1 2 3 4 5 6+
You'd stop wasting approximately
£84
a year after switching to SNOAP
Based on the average UK household wasting £150+ a year on liquid hand, hair and body wash. Year one figure factors in the £49.99 bundle. Refills are £5.50 per bar (around 7 bars per household per year), so you save even more from year two.
≈ 3 months of Netflix Standard
≈ 3 months of Spotify Premium
≈ 2 meals out your treat
Lock in my savings
What happens after you switch

Your first year with SNOAP.

Day 1
Bundle arrives. Set up takes 60 seconds.

Drop in a soap bar, screw on the top, you're done. The travel dispensers work in your handbag, gym bag and car, and they're great for secondary sinks at home too.

Day 30
You've replaced your first 5+ single-use plastic bottles.

Hands feel noticeably softer. The bathroom looks better. Refills cost a fraction of what your liquid hand, hair and body wash used to.

Year 1
67+ single-use plastic bottles avoided. £150+ no longer wasted.

A daily habit shifted. 7 SNOAP bars covered your household's hand, hair and body wash for the year. Every year from here, the savings compound and the single-use plastic stays out of landfill.

Your Offer Is Unlocked

The Dragons' Den Bundle. £15 off, locked in.

Everything you need to make the switch. £15 off, free UK shipping, and 30 days to return it if it's not for you.

The Dragons' Den Bundle: SNOAP dispenser, two Precious Planet soap bars, three travel dispensers and a funnel
How to use SNOAP: Step 1 load SNOAP, Step 2 twist top to dispense powder, Step 3 add water and lather up
  • 🧼 1× SNOAP DispenserWith wall mount and nano-suction tape. Effortless, mess-free washing for your sink, bath or shower.
  • 💎 2× Precious Planet SoapsYour choice of scent. Made with nourishing natural ingredients (e.g. shea butter, buttermilk, coconut oils). Dermatologically tested.
  • 🧴 2× Small On-The-Go DispensersRefillable and perfect for handbags, gym bags, weekend trips and small sinks at home.
  • ✔️ 1× FunnelFor easy filling of small On-The-Go dispensers.
  • 🧴 1× Large On-The-Go DispenserRefillable and travel-ready for sustainable washing anywhere.
Value if bought separately£65.00
Bundle saving−£15.01
Today's price£49.99
£65 £49.99 Save £15
This bundle qualifies for FREE UK Shipping
🚚 Free UK Shipping 🔒 Secure Checkout 🧼 Suitable for hands, hair, and body 🇬🇧 Originated in the UK

Common questions, answered.

The SNOAP Dispenser is 24cm tall on the wall mount, and 34cm in total on a Countertop Stand. It can be wall-mounted using nano-suction tape (on smooth surfaces like glass or tiles) or screws, or used free-standing on the counter. Specific dimensions and stand options are on the product page.

Two options. Nano-suction tape (best for smooth surfaces like glass or tiles, not painted walls) or screws (using appropriate fixings, not included). For the tape, clean and dry the surface, apply the tape to the back of the wall mount, peel the backing off, and press the mount firmly to the wall for 60 seconds. Wait 24 hours before attaching the dispenser. There's a short setup video in the How It Works section of the SNOAP site.

Yes. SNOAP has been tested in many hard water areas across the UK with great feedback. Our Living Luxury and Precious Planet soaps contain natural ingredients that help reduce scum and boost lather in hard water areas. Use warm water and a bit of elbow grease for a great lather. SNOAP puffs (made from recycled ocean plastic) are recommended in the shower for extra lather.

SNOAP bars contain glycerine, a natural moisturiser that's usually stripped out of liquid soap to make it lather more. That's why solid soaps tend to be more moisturising than liquid soaps or hand washes. Our bars are made with nourishing natural ingredients (e.g. shea butter, buttermilk, coconut oils) that clean and naturally moisturise. Dermatologically tested.

Stop paying for water.
Start using SNOAP.

Two and a half years to invent. All five Dragons wanted in. The average household wastes £150+ a year on liquid soap. Yours starts today.

Lisa Hicks, Founder of SNOAP
£49.99 £65
Dragons' Den Bundle
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