The Moment Everything Changed
Appearing on Dragons’ Den was a defining moment for SNOAP — but the real story began after the episode aired.
Within 24 hours:
-
1,790 orders were placed
-
over 16,000 messages arrived
-
website traffic surged to 83,850 sessions — the largest spike in our history (up 9,800%)
It was overwhelming, humbling, and incredibly revealing.
Not because of the numbers — but because of what they represented.
People weren’t just interested in a product.
They were ready for a different way to wash.
From Curiosity to Behaviour Change
The most powerful shift wasn’t the immediate demand — it was what followed.
Customers returned to tell us:
-
their hands felt softer
-
their hair felt healthier
-
their bathroom routines felt simpler
The conversation moved quickly from:
“What is this?”
to
“We’re moving away from liquid.”
That’s when we realised this wasn’t a moment.
It was momentum.
The Liquid Habit Is Being Questioned
For years, liquid soap and shampoo dominated by default.
But households are now reassessing:
-
repeated plastic purchases
-
detergent-heavy formulations
-
the cycle of replace → replace → replace
Refillable systems offer a different approach:
-
longer-lasting products
-
simpler routines
-
gentler washing
-
less waste
And once people experience that shift, it tends to stick.
Real-World Impact
Demand following Dragons’ Den highlighted something we hadn’t fully grasped before.
This wasn’t just early adopters.
Families. Professionals. Nurseries. Everyday households.
We even became a supplier to Tops Day Nurseries across the UK — a powerful reminder that washing solutions must work for real, high-frequency environments.
This is where behaviour change becomes visible at scale.
When Demand Outpaces Supply
The response also brought challenges.
Shampoo bars sold out.
Production had to accelerate.
Messages kept coming.
It was a clear signal:
People weren’t experimenting.
They were committing.
Why the Dispenser Matters More Than Ever
The biggest barrier to switching from liquid has always been practicality.
Refillable dispensers remove that barrier.
They allow households to:
-
integrate solid washing easily
-
maintain hygiene and convenience
-
move away from disposable routines
This is where eco-friendly soap and shampoo bars become part of everyday life — not a special effort.
One Year On
A year after Dragons’ Den, one thing is clear:
This isn’t about SNOAP alone.
It’s about a broader shift in how people think about washing.
Less disposable.
More refillable.
Gentler on skin and hair.
Kinder to the environment.
And it’s only just beginning.
FAQ's
Did Dragons’ Den increase demand for SNOAP?
Yes. Within 24 hours of airing, SNOAP received 1,790 orders, over 16,000 messages, and website traffic surged to 83,850 sessions — the largest spike in company history.
→ Discover the refillable system
Are refillable soap dispensers becoming mainstream?
Refillable systems are gaining traction as more households look for lower-waste, skin-friendly alternatives to liquid washing.
Why are households moving away from liquid products?
People are re-evaluating the cycle of repeated plastic purchases, detergent-based formulas and constant replacement. Refillable solutions offer a longer-term alternative.
Do eco-friendly soap and shampoo bars work in real environments?
Yes. SNOAP is now used in homes, workplaces and nurseries, where frequent handwashing requires both performance and practicality.
→ View soap and shampoo options
Where should I start if I want to switch from liquid?
Most households begin with a refillable dispenser, which makes using solid soap and shampoo simple, hygienic and practical.
